Jim Reeves – “This Is It”: A Posthumous Triumph on the Country Charts
In the world of country music, few voices have left as enduring a legacy as that of Jim Reeves. Known for his smooth, velvety baritone and heartfelt lyrics, Reeves captured the hearts of listeners across the globe. His influence continued to resonate even after his untimely death in a plane crash in 1964. One of the most poignant examples of this lasting impact is his 1965 single, “This Is It”, which became his second posthumous single to reach number one on the U.S. country singles chart.
“This Is It” is a song that embodies the timeless appeal of Jim Reeves. Released at a time when the music world was still mourning his loss, the song quickly became a symbol of his enduring presence in the industry. The single climbed to the top of the country singles chart, where it remained for three consecutive weeks, a testament to Reeves’ powerful connection with his audience. The song’s success wasn’t limited to the country charts alone; it also reached number eighteen on the “Easy Listening” charts and made its way to number eighty-eight on the Billboard Hot 100. These achievements highlight the song’s broad appeal, transcending genre boundaries and touching the hearts of a diverse audience.
What makes “This Is It” particularly special is the emotion it carries. The song is a poignant reflection of love and loss, themes that Reeves often explored in his music. His ability to convey deep emotion through his voice was unmatched, and “This Is It” is no exception. The lyrics, combined with Reeves’ soulful delivery, create a song that resonates deeply with listeners, evoking a sense of nostalgia and longing.
The release of “This Is It” also served as a reminder of the void left by Jim Reeves in the music world. His unique ability to blend traditional country sounds with a more polished, pop-influenced style set him apart from his contemporaries. This crossover appeal is evident in the song’s performance on both the country and easy listening charts. “This Is It” was not just another hit single; it was a reaffirmation of Reeves’ place in the pantheon of country music legends.
As we look back on the legacy of Jim Reeves, “This Is It” stands out as one of the key milestones in his career. It is a song that captures the essence of who he was as an artist—a storyteller with an incredible voice, capable of conveying profound emotion and touching the lives of millions. Even today, the song continues to be cherished by fans, a testament to its timeless quality and the enduring legacy of Jim Reeves.